Explore Where Adventure Lives

Welcome to the world of Uptown Dubai. One like no other. Inherently creative, exciting and eccentric. An evolving development that will continue to tell stories for years to come.

A 24-hour neighbourhood brimming with world-class dining, unique high-end retail outlets, a central entertainment plaza and home to some of the world’s most desirable hotels and businesses.

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    The first of its kind in the Middle East, SO/ Uptown Dubai is a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, SO/ Uptown Dubai is an avant-garde masterpiece with a unique 'Just Say SO' attitude. Providing residents and guests with service excellence, yet delivered with an audacious and fashionable twist.

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INTRODUCING UPTOWN TOWER

Take a peek behind the scenes

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Adrian Smith + Gordon Gill Architecture (AS+GG) designed this 70-storey iconic tower to represent the brilliance of diamonds and maximises the natural light within the tower.

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SO/ UPTOWN DUBAI RESIDENCES

SO/ Uptown Dubai's individual character is a blend of energy and glamour. Its interiors are designed by internationally renowned designer - Rockwell and complemented with exclusive finishing touches by an internationally renowned signature designer.

SO/ Uptown Dubai HOTEL

Experience a luxurious stay at SO/ Uptown Dubai. The hotel has all the amenities you could wish for from a 5-star experience such as pool, gym, spa, gourmet restaurants and intimate bars.

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PREMIUM Offices

Put your business in the heart of one of the most desirable addresses in town. This Grade A office space presents the perfect environment for your business to thrive.

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latest News

  • DMCC's Uptown Dubai Proceeds at Pace; Foundation Works Completed for First Super Tall Tower in Uptown Dubai District

    DMCC First to Bring Accorhotels SO/ to its Uptown Dubai District Opening in 2020